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adidas is treating the ladies to new colorways

  • January 24, 2018 11:14 PM CST

    adidas is treating the ladies to new colorways of the adidas Superstar that take on classic white leather uppers and subtle pops of color.adidas superstar womens Similar to the men’s colorways that we showed you yesterday, this duo of Superstars for the ladies is dominated by white leather uppers with either Tactile Orange or Ice Pink accents. The colorful accents appear on the three stripes branding on the side panels and on the leather heel tab. Gold foil then hits the “SUPERSTAR” branding on the side panels as well as the branding on the tongue. Back in January, Adidas launched an artsy, feminist campaign featuring incredibly badass women like Dej Loaf, Hannah Bronfman, and Adwoa Aboah.

    The initiative championed being original, being yourself, and not being ashamed of it. In the follow up campaign, Now, the brand is taking the mission one step further with its newly-released Superstar ads.In one particular shot, 26-year-old Swedish model,adidas superstar mens photographer, and artist Arvida Byström is seen in wearing different shades of pink head-to-toe, save for her gray classic three-stripe Superstars.

    When Adidas shared the image on Instagram, the brand noted that Byström is “known for her photography, which questions femininity and gender standards using so-called ‘girly’ aesthetics.”Despite this, commenters on the social media site began attacking the model for her decision to leave her legs unshaven for the image, putting them on on full display.adidas originals superstar And though negative statements like “the most disgusting thing on a woman is hair on her legs,” were left, others stood against the adversity. One use wrote: “It's crazy that this has over 19,000 comments of ppl shaming and talking about this women's body hair when previous posts before didn't even reach 600 comments. STOP BEING ANNOYING YALL and keep ur negativity to yourself.”

    The criticism got so bad, though, that Byström took to her own Instagram account to speak out about the backlash. She shared the same picture as Adidas, writing: “My photo from the @adidasoriginals superstar campaign got a lot of nasty comments last adidas trainers Me being such an abled, white, cis body with its only nonconforming feature being a lil leg hair.” She went on to describe the sort of vitriol she’s received: “Literally I've been getting rape threats in my DM inbox," she added. "I can't even begin to imagine what it's like to not posses all these privileges and try to exist in the world. Sending love and try to remember that not everybody has the same experiences being a person. Also thanks for all the love got a lot of that too.